Ketch

What is Ketch?

Ketch is an AI-agent-driven privacy platform covering consent management, real-time data mapping, DSR automation, and privacy risk assessment, built around what it calls the Ketch Agent Network — AI agents that continuously discover systems and classify personal data down to the individual data cell. Founded in San Francisco in 2020, it serves the consent, preference, and data-rights signals behind thousands of consumer brands.

The AI Privacy Reality

Ketch's full consent management functionality is available on every tier, including a genuinely free plan for smaller sites — a meaningfully different pricing posture than most enterprise privacy platforms. The tradeoff is that broader modules like data mapping, DSR automation, and risk assessment are priced and sold separately, so full-suite cost can climb well past the entry-level plan.

Ketch vs. OneTrust and DataGrail

Ketch's AI-agent architecture is its clearest differentiator against both OneTrust and DataGrail — continuous, automated discovery and classification rather than periodic scans, plus identity-graph tooling that stitches a person's activity across browsers and devices for consent enforcement.

Value and Pricing

Ketch runs a free tier for smaller sites, with paid plans scaling from a modest monthly starting point up to custom enterprise pricing; data mapping and other add-on modules are typically quoted separately. Full-platform deployments for mid-market companies commonly reach well into five figures annually once mapping and DSR automation are added.

Why Choose It?

-Genuinely free tier for full consent management, unusual in this category
-AI Agent Network automates discovery and classification continuously, not periodically
-Identity Sync stitches a person's activity across devices for consistent consent enforcement
-Modular pricing lets teams start small and add DSR, mapping, or risk modules as needs grow