Best suited for Enterprise real estate brokerages and large teams automating lead qualification with autonomous AI agents.
Agentforce is Salesforce's autonomous AI agent platform, layered on top of Salesforce's CRM to let brokerages deploy purpose-built agents — an SDR agent to qualify inbound leads, a service agent to handle tenant maintenance requests — that act directly on live CRM data rather than just answering questions about it. Because agents respect existing Salesforce sharing rules and permissions, a broker without access to a building's financial data will not have that data surfaced by the AI either, which matters for large, multi-office brokerages with sensitive deal information.
Agentforce is a horizontal business platform with real estate capability layered on through partners and configuration, not a real-estate-native product out of the box — it does not inherently understand commercial terms like NNN leases, stacking plans, or rent rolls without additional setup. Pricing has settled into three coexisting models in 2026 — a low-cost Flex Credits pay-per-action rate, per-conversation pricing, and per-user licensing — making it accessible to pilot at a small scale, though full enterprise deployments with industry-specific add-ons can run substantially higher plus implementation costs.
Where Lofty and RealScout are purpose-built real estate CRMs with the industry's terminology and workflows built in natively, Agentforce is a horizontal platform requiring more configuration to reach the same real-estate-specific fluency — the payoff is deeper integration for brokerages already running their business on Salesforce.
Entry-level piloting is possible through Flex Credits at a low per-action rate or per-conversation billing, while full per-user licensing for complete Agentforce access starts substantially higher and industry-specific add-ons push enterprise deployments well beyond that. Brokerages without an existing Salesforce footprint face a longer, costlier path to value than firms already running Sales or Service Cloud.
-Agents act on live CRM data and respect existing security and sharing permissions, strong for large multi-office brokerages
-Massive integration ecosystem if a brokerage is already invested in Salesforce
-Flexible pricing models let teams start small before committing to full per-user licensing
-Not real-estate-native — commercial real estate terminology and workflows require configuration or partner add-ons
Pricing shown is for reference only and may have changed. Always verify current plans and rates on the official website before making a purchase decision.
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